America’s number one morning show, TODAY, has featured parenting advice daily for quite some time. The TODAYShow.com site is already popular with many moms for the wealth of information from the show’s hosts and guests, both on air and on the site. With the launch of TODAYMoms.com, those moms can become more active in the discussion and even the direction of parenting discussions on air at the TODAY show.
The producers of the site realized that millions of moms connected with the TODAYshow.com site every day, but weren’t able to connect with each other. The general manager of TODAYshow.com, Catherine Captain, says that with the new site, “We want to activate that existing universe with a vibrant place to converse and connect.” Moms can create a profile, participate with the blog, upload photos, and vote in interactive polls.
With new mom sites being introduced more and more frequently, TODAYMoms.com will need to offer something above and beyond to stand out from the crowd. They appear to be banking on the loyal following of the show and the show’s resident moms like Meredith Viera, Ann Curry, Natalie Morales and Amy Robach to create the initial draw. Then there’s the exclusive sponsor of the site: Walmart. Stephen Quinn, executive vice president and chief marketing officer for Walmart cites the store’s goal to “know our customers and help them save money and live better” as the impetus behind becoming the exclusive sponsor of TODAYMoms.com.
But – like a mom keeping her kids’ attention – content, ease of use, and innovation will be the keys to keeping today’s moms at TODAYMoms.com.
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