‘Dante’s Inferno’ Video Game Offends Both Nannies And Decency

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By Akela Talamasca on October 23, 2009

dantes_inferno_02Video game publisher Electronic Arts has been on an increasingly ill-considered run of publicity for its upcoming adventure game “Dante’s Inferno”, which is very loosely based on the “Inferno” section of Dante Alighieri’s epic poem “The Divine Comedy“. Its latest affront is the revelation that the game features an Achievement — a recognition of completion of certain in-game accomplishments — for the slaughter of unbaptized infants, called “Bad Nanny”.

This news has drawn the ire of the International Nanny Association, which has released a statement that in part says “INA is opposed to video games that promote and encourage players to “kill” babies, even in fantasy play. It is our opinion that this type of play may promote violence towards children.” The statement goes on to say that the Achievement sullies the good name of nannies everywhere, and that members of the INA should write to the Entertainment Software Ratings Board to register their complaints.

Now, I have been a supporter of video games in the past, and will continue to provide a perspective that hopefully leavens some of the sensationalism that sometimes unjustfully surrounds one of my hobbies of choice. The INA has every right to complain about this issue, but they’ve chosen the wrong target. The ESRB has no jurisdiction over the actual content of any game; they merely report on what they see to help parents evaluate potential purchases. The real offender here is EA themselves.

Those of us who have been following this game for a while have watched as Electronic Arts has purposefully drummed up controversy by intentionally placing incendiary information into the hands of those most likely to be outraged by it. This is merely the latest example. This is proven by the fact that there is no way that the INA could have possibly known about this Achievement if knowledge of it had not been sent to them by an “anonymous tipster”. The game isn’t even on shelves yet; no one has played it. And it’s not the sort of back-of-the-box selling point you’d see even once it became available. This sounds to me like EA alerting the INA to this to provoke an angry response, and therefore keep the name of the game alive in the minds of the public to ensure as much of a launch day success as possible.

It’s filthy marketeering at its worst, and does nothing to dispel the already-existing public perception of video games as malicious and amoral degenerate pursuits designed to appeal to only the most noxious of human urges. This hurts the industry, and it does so from the inside. Not to mention the fact that rewarding the player for the wholesale killing of babies is tasteless at best, and deeply misanthropic at worst. If this Achievement still exists at the launch of the game, then EA deserves whatever retribution comes to them.

Reader Comments

  1. Michelle LaRowe October 27, 2009 - 9:06 am

    Actually, many of us within the industry were “tipped off” by our Google Alerts. Each day, we get a slew of websites that have uploaded content with the word Nanny, Nannies, etc.

    Although Visereal, EA and ESRB were all contacted by many within the industry, only ESRB responded.

    Michelle LaRowe
    2004 INA Nanny of the Year
    Author, Nanny to the Rescue! Working Mom’s 411

  2. Nettie Weber October 29, 2009 - 9:18 pm

    International Nanny Association Demands Drastic Changes to Dante’s Inferno Video Game or No Release

    Irresponsible to market “baby killing” to group which statistically has highest percentage of individuals charged with child maltreatment, says INA

    Last week the International Nanny Association (INA) drew heat from the gaming and tech world for their public statement denouncing a level of Electronic Art’s (EA) upcoming game, Dante’s Inferno– the level unveiled during the company’s Naughty or Nice press event on October 14, 2009.

    INA took issue with the “lust level” of the game, which has a February release date, in which “un-baptized babies” are slaughtered by the game player to earn the achievement of “bad nanny.”

    Lynne Kenney, PsyD, known as “The Family Coach” and author of The Family Coach Method insists “INA has not over-reacted.”
    She says, “We live in a culture that has become desensitized to killing. To encourage even adults to play games that celebrate and reward killing babies is disgusting and sick. Social isolation, gaming that emphasizes ‘kills’ and companies that spend man hours on this sort of game development contribute to the dehumanization of children, which is appalling.”

    According to The Entertainment Software Association, in 2009, 68% of individuals in US households now play computer or video games. They also state that the average player is 35 years of age.

    According to the US Department of Health and Human Services, the median age of an individual who is charged with child maltreatment is between 30 and 33 years of age.

    INA is shocked by the amount of excitement and anticipation being expressed on hundreds of video gaming message boards and blogs over the unveiling of the lust level in Dante’s Inferno. INA feels strongly that marketing a video game that promotes “baby-killing” (a term EA has coined) to an audience that statistically has the highest percentage of individuals charged with child maltreatment is extremely irresponsible.

    INA stands by its original statement and demands that Electronic Arts either not release the game or drastically change the verbiage and nature of the lust level in the game.

  3. StoneBrew November 10, 2009 - 2:31 am

    Wow, people need to find better things to do…

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