Gigantic corporation Proctor & Gamble is making sure that every single U.S. athlete at the 2010 Vancouver Winter Olympic Games will have their mother there to see them at the pinnacle of athletics. The “P&G Thanks, Mom” program is taking care of the cost for all mothers to fly and stay in Vancouver for the duration of the games. This is the first program of its kind and I think it should have been done years ago.
Who drives to practice? Who feeds the team after practice? Who hauls equipment around by the ton? Who makes sure that uniforms are spotless for each and every game? In most cases, one person does all of these things for each athlete from the beginning.
Mom.
If anyone deserves to be taken care of when an athlete reaches the top competition in the world, it is their mothers. After years of sacrifice and toil, P&G will finally give mothers something they earned a long time ago.
“P&G is in the business of helping moms,” says P&G Chief Marketing Officer, Marc Pritchard. “We appreciate that moms make everyday sacrifices for their children, and sometimes they don’t get the opportunity to participate in once-in-a-lifetime events like the Games. At P&G, we believe in ‘touching lives and improving life,’ and this gift is our way to express our thanks for the hard work and dedication of the U.S. Olympic Team moms.”
This is truly an act of unselfishness by a major corporation and a big gift to all the mothers who wouldn’t normally be able to afford a trip to Vancouver during the games. It costs a small fortune for the training and equipment to get an athlete to the Olympics and not being able to see their son or daughter in person would be a sad thing. Thank you P&G for taking care of all the Olympic mothers out there.
