The App Store is cleaning house; purging all the sexually explicit iPhone apps from their store.
Apple recently notified developer Chillifresh that its Wobble iBoobs application was being removed from the App Store due to its “overtly sexual” nature. Chillifresh claims that Apple revealed they are removing over 5,000 apps from their store that violate their new App Store content policy, which was triggered by numerous consumer complaints.
The policy states that apps with the following content will be removed:
- images of women in bikinis
- images of men in bikinis
- images of skin
- silhouettes indicating that the app includes sexual images
- sexual connotations or innuendo
- sexually arousing content
It sounds well and good, but a lot of people are upset, not by the removal of inappropriate apps – like Asian Boobs and upskirt apps – but that the new policy seems to skip over some obvious offenders, and Apple is being called out on their hypocrisy.
While it is just bad business to yank back something consumers have already paid for (shouldn’t they have foreseen this earlier?) the App Store is being choosy about which violators are getting the ax.
Big players like Sports Illustrated and Playboy seem to have made it through the purge unscathed, despite breaking the rules. In fact, Sports Illustrated’s 2010 swimsuit issue was actually a featured app in the App Store.
Phil Schiller, Apple VP of Worldwide Product Marketing gave the New York Times a “the public should know better” answer, stating that these apps made the cut because they’re well-known companies that are known for having sexual content.
The clean up is a nice effort, but if they are going to set clear rules, all apps should follow them, despite how big a brand name it holds. iPhone apps are either free, or relatively cheap, which makes it easy for children to download racy Playboy pictures to pass around in class.
A for effort, Apple, but D for execution.