Forever 21 Targets Teen Moms

By Heather on July 13th, 2010

Love 21 MaternityIf you’re a pregnant teenager, no doubt the first thought that crosses your mind is, “Darn, if only I could get my hands on some trendy and affordable maternity clothes!”  (I mean, what else could you possibly have to worry about?)

Well if you’re a teenager, and you’re pregnant, and you’re stressing over your wardrobe, Forever 21 has the answer to your prayers.  Coco Perez reports that Forever 21 has launched a “Love 21 Maternity” fashion line, setting up shop in “California, Texas, Alaska, Arizona and Utah – the states with the highest teen pregnancy rates.”

If you’re pregnant, but don’t live in any of the states mentioned above (or you were grounded until you turn 30 after your parents found out that you’re pregnant so you can’t actually leave the house) you can also order Love 21 Maternity clothes online.

Actually, the line has some cute pregnancy basics – I’m just not feeling their marketing strategy.  (You don’t need to rush girls!  There’s plenty of time to have a baby!)

One thing I am thankful for – Bristol Palin has not yet been asked to model for their campaign.

Sponsored Links for forever 21 maternity line

Comments

  1. Kimberly Gauthier Photography

    July 13th, 2010 - 12:44:59 PM

    [...] When I heard this I cracked up!  Forever 21 stores, which are popular with our young ladies has introduced a pregnancy line in 5 of their stores in cities with high teen pregnancy rates.  Article Link [...]

    1

  2. A Maternity Fashion Line For Teens? | Being Pregnant

    July 16th, 2010 - 6:02:11 AM

    [...] Heather at Kidglue jokes: “If you’re a pregnant teenager, no doubt the first thought that crosses your mind [...]

    2

  3. Hitha Prabhakar

    July 16th, 2010 - 8:40:20 AM

    [...] maternity clothes to teens marketing teen pregnancy? Or are we beyond that by now? As Heather at Kidglue jokes: “If you’re a pregnant teenager, no doubt the first thought that crosses your mind is, [...]

    3

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