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Comcast Missing Kids: The Newest Tool in Finding Missing Children

By Bridget Tyler on January 31st, 2011

Losing a child is every parent’s worst nightmare, and efforts towards recovering children who disappear have come a long way over the years.  But about 800,000 kids go missing every year, despite new advances in technology and policy.  That’s why the National Center for Missing & Exploited Children is constantly looking for new ways to help find missing children and bring them home.

The latest effort?  Comcast Missing Kids.  An On Demand public service channel where customers of the digital cable television provider can scroll through profiles of missing children.  The new missing children’s channel is built on the same model as the Comcast Police Blotter, a public service channel that features profiles of fugitives and has reportedly led to the capture of more than 90 criminals.

“Our hope is that this offering helps raise awareness for this important issue and provides customers and consumers with tools to help support the efforts by National Center for Missing & Exploited Children (NCMEC) and law enforcements to help bring missing children home,” Diana Kerekes, Comcast Vice President of entertainment services, writes on her Comcast blog.

Comcast’s new On Demand channel features 20 video profiles of missing child cases from all over the country. Each video contains the most important details about the child’s case, including the name of the missing child, city of the disappearance, possible whereabouts, likely abductors and photos.  If the child in question has been gone for some time, age-progressed photos showing what they might look like now will also be available.

The National Center for Missing & Exploited Children is trying to take full advantage of all the new information outlets available today.  They’ve also recently launched Amber Alerts on Facebook.  This allows Facebook users to sign up to receive Amber Alert bulletins for their state in their news feeds.  Hopefully these new and innovative efforts will help bring a few more children home.

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